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Event Details
Building a strong personal brand online is of growing importance and this course is designed to give you the tools to build, manage and monitor your personal brand online. Did you know that:
- 53% of American adults use search engines to find information about each other
- 87% of consumers look at the reputation of your CEO when judging your company's reputation
- 77% of executive recruiters use search engines to research applicants
- 52% of individuals put their trust in what others have to say about you
This course will walk you through the three steps of personal brand building:
- Building a Personal Brand (what is your brand?)
- Managing your personal brand (how do you build your brand?)
- Monitoring your personal brand (how do you keep tabs?)
This is an intensive action oriented class. Participants will leave the course with a defined plan and the knowledge required to execute it.
Added Value:
- Online Personal Brand Building Guidebook
- Online Personal Brand Building Workbook
- BCD Plan to Personal Brand Building
- Resources for brand building and management
Who Should Attend?
If you are concerned about how people view you personally or professionally this course is for you. This course will provide you with the tools you need to build a winning personal brand online.
Small business owners
Business Executives
Future job seekers
Marketing professionals
PR Professionals
Job seekers
CEOs
Ad Agencies
CMOs and Marketing Directors
Business managers
Sales and business development professionals
YOU!!!!!!!!!!
What We'll Cover
This intensive 2-hour course will cover all of the basics to building a strong personal brand online.
Why do you need a personal brand? We'll start with a discussion on why a personal brand is imperative in this internet driven economy and look at some good and bad examples.
Building a Personal Brand. Building a personal brand starts with a clearly defined picture of the brand that you want to build. Participants will complete the BCD Personal Brand Profile Builder which provides the framework for building a personal brand. You'll discover what the brand of you is really about.
Managing your Personal Brand. Once you have a clear idea of what you want your brand to be, you'll have to proactively execute on it. We'll discuss how to use key online resources to build a strong personal brand including: Linkedin, Blogs, Google Profiles, Other Personal Profiles, Facebook and Search. We'll cover best practices for all of these sites.
Monitoring your Personal Brand. Learn how to use tools to monitor and keep in touch with your personal brand.
"The Economy Sucks” Scholarships
We're giving away scholarships specifically for those who are out of work and looking to improve their skills to find work. To apply for a scholarship click here.
When & Where
Cincinnati Chamber of Commerce, 3rd Floor Carew Tower
441 Vine Street
Cincinnati,
45202
Monday, February 15, 2010 from 11:00 AM to 1:00 PM (ET)
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Hosted By
BootCampDigital
BootCampDigital is a leading provider of digital marketing consulting and training services.
Learn more at www.bootcampdigital.com.
